Delphia Uses Cookies

When someone - like you! - visits the Delphia website, tracking codes (called "cookies") assign you an anonymous identity and automatically collect data on your browser activity. Here are some details on each cookie we use.

1. Google Analytics

What does Google Analytics do?

Google Analytics works by the inclusion of a block of JavaScript code on the pages of a website. When you visit a page, the JavaScript code references a JavaScript file which then executes the tracking operations for Analytics.

What does this really mean for me?

A cookie is a bit of code that stays with you when you leave our website for 30 days. It lets Google identify you as the same visitor as when you visit other websites that use Google Analytics. It captures information that helps us learn more about you so that we can be more strategic with our advertising. By better understanding the characteristics of people that visit our website, we can better position our product to speak to peoples' needs.

What information does Google Analytics collect and provide us?

  • Demographic information about you, like:

    • Age and Gender
    • Language
    • Affinity Category
    • In-Market Segment
    • Other Category
    • Location

  • Information about your computer / mobile system, like:

    • Operating System and Version
    • Browser and Version
    • Mobile Brand and Model

What information does Google Analytics share with others?

Google Analytics shares anonymous and aggregated information about your browsing with its other subscribers, so they may know that you, and others like you, may be interested in similar products or services.

Google Analytics also advises advertising platforms (such as Google AdWords, Facebook Pixel, Bing Universal Tag, Snap Pixel, Twitter Pixel) that you visited our website, so we can advertise on other websites that support ads.

Why is Delphia using Google Analytics?

In order to build a deep and accurate understanding of financial markets, we require a diverse, and representative sample of the U.S. population. This makes it critical to understand the characteristics our digital audience and how best to reach them. Information collected through Google Analytics will help us advertise to potential clients, design content that they appreciate, and target groups whose participation we need to achieve our mission.

So you’re just like every other tech company?

We understand that many people are not comfortable with cookies and understand if you decide to opt out. Please use the banner at the bottom of the page.

Please know that we take your privacy very seriously though.

In fact, we evaluated a range of alternatives to Google Analytics: Matomo, Go-Squared, Fathom, At Internet, Simple Analytics, and Angelfish. Unfortunately, none of these other tools met our needs. None of them integrate with Google AdWords, Facebook Pixel, Bing Universal Tag, Snap Pixel, Twitter Pixel, or have a conversation tag.

We’re committed to re-evaluating our use of this tool every 12 months.

If you have any questions about this, please drop us a line: privacy@delphia.com

2. Facebook Pixel

What is a Facebook pixel?

The Facebook pixel places a cookie on your browser that allows us to measure the results of our ads, optimize campaigns (an efficient way to achieve the actions that we care about, such as having you register for our waitlist) and improve our ad targeting using inferences made based on the data we have collected from visitors to our website.

What does the Facebook pixel do?

Facebook pixel captures you and other visitors' behavior, such as where our web traffic is coming from, the devices uses, and user demographics. With this information, we can tailor our ads to ensure that we are capturing a broad and diverse audience. It's important to us that we engage a community that is statistically representative of the U.S. population.

How is the data presented?

The data is always aggregated and anonymized. Facebook Pixel does not store information that identifies you or your activities specifically.

How long do they store the data for?

The maximum amount of time that information will remain in a Facebook "custom audience" is 180 days. After 180 days, people who have visited the website and had their information captured on the website's "custom audience" will be removed unless they revisit the website or mobile app.